Thursday, February 3, 2011
Bud Light Stranded Commercial
The above commercial was first used during the 2010 superbowl. Using my new found skills in sight, sound & motion I will analyze this commercial and break it down into its basic form by simply describing the sights, sounds & motions I observed while watching the video.
Sight:
The commercial starts by showing a large group of dirty, depressed looking people standing on sand with a pile of metal pieces next to them and tall tress with large green leaves on the top in the background. The video then shows multiple people belonging to the large group individually, each person portrayed is depressed, filthy and stationary. One man is swearing stylish (but dirty) clothing with a fancy jacket while another man is wearing a white shirt with buttons down the front center and a fancy looking blue hat with a black shiny brim. The video then shows a dirty and enthusiastic and serious faced woman approaching the group from the water carrying a metal looking box device (you now know the people are on a tropical beach.) As the group spots this woman they then approach her, they begin talking to her until a man gets their attention from the other direction. This man is carrying glass bottles with a blue band/label around them that state "bud light". The people become incredibly excited at this sight and then begin to essentially party. The commercial closes with the woman who had the box playing with some sort of dials and then a man comes, stops her and turns the dials another way.
Sound:
As the commercial starts you hear depressing beats of music and the crackling sound of burning wood in a fire. A woman's voice calls for attention, and delivers a message to the people concerning a radio and she says she can get everyone off the island. Another voice comes out of nowhere also calling for attention, this voice belongs to a male. He tells everyone he found a cart with "bud light" in it. There is a silent pause in which you can only hear the breeze, then a sudden uproar of excitement comes out, and the music becomes upbeat and exciting as people scream in joy. A narrative voice then states "bud light is the sure sign of a good time". You then hear the upbeat music become quiet and an authoritative fuzzy voice which seems like it'd come from the radio mentioning some sort of emergency or search, the voices then vanishes and upbeat music comes back along with the sound of a party.
Motion:
At the beginning of the commercial there is hardly any motion and the people are stationary until the woman approaches them and they move towards her, the crowd is then motionless and they rush towards the man holding the glass bottles almost instantly. There is then an excess of motion as people are dancing and sliding down the planes emergency exit. The people are clearly having a good time. The last motion is as the radio dial is turned away from the emergency broadcast channel and is turned to the music channel and people burst out dancing all over the beach.
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